ASIS&T 2014 Annual Meeting 
Seattle, WA | October 31 - November 5, 2014

 
Perceived Value of Information Sharing in Online Environments: User Engagement and Social Reputation

Dongho Choi, Chirag Shah
Rutgers University, United States of America

Sunday, Nov. 2, 3:30pm


Summary

Consumer reviews have received much attention both in academics and in industries, since it has been found that they have significant effects on people’s decision-making relating to online shopping or choosing services. The readers/visitors on various online communities where such reviews are posted evaluate the helpfulness of a review based on the extent to which the review is helpful in their information seeking and decision-making tasks. However, it is often not clear what makes a review useful to a reader. Several of the previous works have analyzed textual features relating to reviews to determine their usefulness, but given that most of these reviews are generated and shared through community-based or social media sites, the features that incorporate social capital and social engagement could have an important role to play in making a review useful. The work described in this paper uses data available from Yelp, a social review and recommendation site, to build models that examine the impact of various features, including basic, reviewer’s engagement, social reputation, and business type, on the number of votes for helpfulness a review receives. Our findings suggest that reviewer’s social contextual information (engagement and reputation) is influential in affecting perceived helpfulness of a review and improves the accuracy of prediction model. The findings also indicate that the ways in which consumers consider a review are different depending on the business type.