Within competitive intelligence (CI), solutions for problematic and underutilized performance measurement have been proposed in the literature in the form of prescriptive measurement models. Comparative discussion establishing standards and best practices of measurement have remained elusive, despite calls from CI practitioners for improvement. This qualitative exploratory research study consists of interviews and negotiated shared texts developed with twelve senior managers and executives who use CI to fulfil their work responsibilities. Participants were asked to describe organizational constraints that negatively impact performance measurement for CI, and criteria for ideal measurement. The study findings, amalgamated with the findings of an earlier study conducted by the authors who interviewed experts in intelligence measurement, together provide a unique evaluation framework by which prescriptive CI measurement models may be assessed, and comparative discussions evolve toward the establishment of best practices.