START Conference Manager    

ASIST 2012 Annual Meeting 
Baltimore, MD, October 26-30, 2012 

Do I Trust Google? An Exploration of How People Form Trust in Cloud Computing
Sarah Kim and Ayoung Yoon

Monday, 6:30pm


The present study explores individual end users' perspectives of cloud computing, especially issues regarding their trust/distrust of cloud storage services. While current cloud computing service development focuses on adoption by enterprises and organizations, individual end users who use cloud services in their everyday lives also constitute an important consumer group. Challenges of trust in cloud computing have gained social and scholarly attention accompanied with the rise of privacy and data security concerns. Studies that investigate individual end users' views of trust in cloud services, however, are rare. Using semi-structured interviews and a survey questionnaire, the present study aims to capture how ordinary individuals think about cloud computing and how they form their trust/distrust of cloud services and service providers. In this poster, authors present preliminary results of analysis of interview data. This study is ongoing and in the next phase will conduct a survey with a larger sample size.