ASIS&T Presents ...  

International Search Engine Optimization: Making Website Content Findable Across Borders
Original Broadcast Date:  February 26, 2013

Search engine optimization (SEO) has become a popular way of making content findable worldwide. If your business or organization spans the globe, this unique webinar is for you. This session tackles multinational findability issues and provides practical advice, tips, and techniques for increasing global online performance. In order for a site to be search-engine friendly, it must meet the needs of both searchers and search engines. Simply translating a website into another language is not enough to communicate aboutness, a sense of place, and information scent in the international arena. 

With international SEO, organizations need to take extra steps to attain long-term (and accurate) search engine visibility. When implemented properly, optimized websites can receive sustainable search-engine traffic, qualified leads, brand recognition, and sales worldwide. What should librarians, information architects, and academic professionals need to know about building search-engine friendly international websites? 

In this webinar, SEO pioneer and veteran Shari Thurow will show you: 


  • The 4 essential building blocks of successful, sustainable search engine visibility, regardless of language and/or country 
  • 10 actionable tips and techniques for businesses and organizations operating internationally 
  • Common myths and misconceptions about international SEO 
  • Pitfalls to avoid


Shari Thurow
Board of Directors, Information Architecture Institute (
Founder & SEO Director, Omni Marketing Interactive (

Shari Thurow serves on the Board of Directors of the Information Architecture Institute (2010-2012). She is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. 

Shari has designed and promoted Web sites since 1995 and is a pioneer in the area of search engine-friendly website design. She is the author of Search Engine Visibility and When Search Meets Web Usability.

 Webinar Pricing and Registration 
ASIS&T Members: Free             Non-Members: $25 
Members, click on the button above and after verifying your current membership status, you will be redirected to the recorded webinar and slides.
Non-members will be redirected to a payment page and once your payment is processed, you will be emailed a specific link to view the recorded webinar.