ASIS&T Presents ...  

The Quest for Emotional Engagement:  Information Visualization
Original broadcast Date:  June 7, 2012

Stephen Anderson, designer and creator of the Mental Notes card deck, believes that people must be emotionally engaged if you want them to exhibit a certain behavior. In this workshop, Stephen will share the process he uses to create simple visual representations to help people make informed choices and understand complex information. 

In brief, design patterns such as spreadsheets, lists, dashboards and grid views suffice for getting data onto a screen. However, when it comes to making sense of this data, these same patterns hold us back from designing great experiences; generic patterns are poor substitutes for a good custom visualization, especially one designed for the content being displayed. Stephen will share with you many examples of such visualizations, and the process used to design each. 

Topics will include:

  • How to design interactive models that make sense of complex information 
  • Basic graphic design skills that can be used by anyone (and how to avoid simply “dressing up data”)* 
  • The challenges of visualizing dynamic information, and how this differs from data visualizations and infographics 
  • How to use metaphor and story to make sense of complex information 
  • The neuroscience behind perception and judgement 
  • And much more! 

Examples cover a variety of topic areas, such as: Health Insurance plans, medical charts, eCommerce search results, flight times, sales and CRM data, mobile phone bills, recipes, pirated movies, academic research, shopping lists and so on. 
In addition to the many numerous information visualization examples, most of which will be new to attendees, there will be multiple hands-on exercises where you will practice the skills being taught. 

Information is ripe for a makeover. This workshop will show you useful & engaging ways to present information. 

* No graphic design skills are required!


 Webinar Pricing and Registration 
ASIS&T Members: $20             Non-Members: $40 
Once your payment is processed, you will be emailed a specific link to view the recorded webinar.


Stephen P. AndersonStephen P. Anderson
Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?”

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed Web applications for numerous technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. 

Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

He frequently tweets as @stephenanderson and occasionally updates his web site (