ASIS&T Presents ...

Web Analytics
Original Broadcast Date:  June 17, 2011

Web analytics can be a valuable tool in achieving overall organizational goals, if you understand the key elements and processes. Web analytics is measuring, collecting, analyzing, and reporting of internet data for understanding and optimizing online usage. From commercial businesses to academic libraries, many organizations are realizing the importance of using web analytics to better understand their customers (such as their goals, preferences, and online behaviors) and from this understanding, making better consumer relationship management decisions. In this webinar, we address the essential elements of web analytics, including key performance indicators, standard metrics, and the building of a linkage between the two. We will introduce tools, such as Google Analytics, to provide inexpensive web analytics reporting. We also review a process to link Web analytics as an informational foundation to strategic organizational decisions. Real life examples are presented from the commercial business and academic library domains. 

Cost:  $25 Members   $59 Non-Members

Once your payment is processed, you will be emailed a specific link to view the recorded webinar. 


Jim JansenJim Jansen
Jim has 200 or so authored and co-authored research publications, with articles appearing in a multi-disciplinary and wide range of journals and conferences. He is author of the forthcoming book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press), author of the book Understanding User - Web Interactions Via Web Analytics (Morgan Claypool), co-author of the book, Web Search: Public Searching of the Web (Springer), and co-editor of the book Handbook of Research on Weblog Analysis (IGI). Jim is an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a PhD in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Jim is editor of the journal, Internet Research (Emerald), a member of the editorial boards of eight international journals, and serves on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award and six application development awards, along with other writing, publishing, research, and leadership honors. He is also a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project.