ASIS&T 2011 Taxonomy Uses Webinar Series  

These webinars were originally broadcast in January and February 2011.

The traditional use of a Taxonomy is still valid and tremendously significant – enabling precise and complete search returns. But with the evolution of web and search technologies there are an increasing number of relevant connections that help users discover additional resources, facilitate effective collaboration, and better use the mounds of information available to them. Carefully built taxonomies and intelligent indexing provide the foundation for many of these semantic enhancements. Inspired information architects have built them into portals and web sites that engage users and provide them with new ways to connect. Publishers and others who sell content find these linkages good for business, making it easier for their visitors to identify content valuable to them, and turning them into return visitors.

The series is comprised of four sessions, spaced a week apart. They will examine ways that taxonomies are used to enhance search, involve users, and increase the value of information assets.

To view these webinars, you must be logged onto the ASIS&T website. Once you are logged in, you will see the video links. 

Session Title Description Webinar Presenter
Semantic Integration - Leveraging the Taxonomy

An introduction to the myriad uses that the parts of a taxonomy can be put to. Actual website examples will illustrate exciting opportunities. Includes the basics of turning a traditional thesaurus (taxonomy) into a semantic web resource.  

We will discuss        

  • Beyond search, the power of content links

  • Connecting people, places, ideas

  • Up-to-the-minute alerts for specialized interests

  • Tricks for designing a thesaurus to inform rich sites

 The web has always been a network of links. Now website and portal owners are discovering the power of content links between the variety of resources offered on their sites. Metadata makes sorting and filtering possible; subject metadata, powered by taxonomies, makes links work to empower end users. What other topics are related to this one? Who else is thinking about this topic? Where is research being done? What about papers not yet published? What other trusted sites can I reference? Questions like these can now be answered with a glance at a semantically enhanced web or portal site. Margie will take us on a tour and include insights into the behind-the scenes magic that makes it happen.  

Original broadcast: Thursday, January 27, 2011

Members, please login Marjorie M.K. Hlava
Taxonomies in Search

Recognizing the vast quantites of information available and the increased difficulties in finding just what is needed, a review of  techniques to enhance users experience with Search using all the pieces of a rich thesaurus.

We will discuss

  • Overcoming the typo in search queries

  • Offering the user ways to broaden his exploration

  • Helping the specialist direct a more precise query

  • Presenting the user with resources beyond the repository being searched

Google search has strengths, but it can’t compete with the precision, recall, and expansion features of a thesaurus-powered search. Well-designed thesauri and intelligent tagging form the foundation for an expanding number of options available to searchers. Content owners are earning users’ praise and loyalty for effective search tools that retrieve a comprehensive set of relevant content items in quick response to their queries. Content producers are pleased that their contributions are not buried by a volume of irrelevant returns. E-commerce operators get increased sales from really good search. Margie will outline the ways to achieve these kinds of results from the enhanced search function.  

Original broadcast: Thursday, February 3, 2011

Members, please login Marjorie M.K. Hlava
Setting Up the Store - Taxonomies in E-Commerce

A look at the GoodRelations retail ontology and how it works with a traditional taxonomy in designing an e­commerce site.

We will discuss

  • Using controlled vocabularies in marketing

  • Using a taxonomy to increase sales

  • Ontologies’ place in e-commerce

  • A preview of e-commerce on the semantic web

The basics of selling on the internet – attracting shoppers, efficiently directing them to what they have come to buy, encouraging them to consider other purchases, making the experience one that they will repeat often and mention to others – are easy to describe but often difficult to execute successfully. Controlled vocabularies play a vital part in successful sites, from Pay Per Click and other marketing techniques to reinforcing customer satisfaction, and even surprising users with innovative features. Jay will discuss how an effective and user-friendly site is built on a taxonomy foundation and what we can expect to see in sites of the future.  

Original broadcast: Thursday, February 10, 2011

Members, please login Jay Ven Eman
People Directories and Author Networks Based on Taxonomies

A  look at how taxonomies can help standardize authority file data so that effective networks can be built and used to enhance research efforts, provide educational resources, and better monetize valuable information assets.

 We will discuss

  • Developing networks of specialists, researchers, and interest groups

  • Disambiguating people’s names and name variations

  • Current efforts to maintain author and researcher directories

  • Integrating people information with content resources to enrich content offerings

Publishers are often confounded by the problems of unambiguously identifying authors and managing author profile information.  As scholarly publishing increasingly becomes an all-digital medium, editors need to quickly identify and contact potential reviewers with specific domain knowledge.  The many overlapping networks of contributing authors and ever-growing stores of bibliographic data increase the likelihood of two or more individuals having the same or similar names.  Complicating the problem further, personal names often appear in multiple variations, reflecting cultural differences in naming conventions across globally dispersed research communities.    Solving this key problem will also enable new opportunities for collaboration among researchers, and greater discoverability for publishers, authors, and institutional repositories.  Bert reviews efforts at solution and how taxonomies contribute to them.

Original broadcast: Thursday, February 17, 2011

Members, please login Bert Carelli


Marjorie M.IK. Hlava Marjorie M.K. Hlava is President, Chairman, and founder of Access Innovations, Inc. Well known in the international information arena, she is the founding Chair of the new SLA Taxonomy Division established in August 2009. Ms. Hlava is past president of the Association for Information Science and Technology (1993) and the 1996 recipient of ASIST's prestigious Watson Davis Award, twice a member of the Board of Directors of SLA (formerly known as the Special Libraries Association) where she was presented the Presidents Award for her standards work, 5 year member of the Board of the National Information Standards Organization (NISO). She also served as president of NFAIS (2002-2003), the organization of those who create, organize, and distribute information. She has published more than two hundred articles and books on information science topics. She was a member of the Z39.19 2005 Controlled Vocabulary and the Z39.84 Dublin Core standard development teams. She serves on the Content Board for NISO, and is a member of NKOS (Networked Knowledge Organization Systems/Services). Her research areas include furthering the productivity of content creation and the governance layer for information access through automated indexing, thesaurus development, taxonomy creation, natural language processing, machine translations, and machine aided indexing. She has given countless presentations domestically and internationally, including keynote addresses. Her workshop and lecture topics include thesaurus development, taxonomy creation, natural language processing, machine translations, machine aided indexing, and other knowledge organization systems (KOS) topics. 

Jay Ven Eman Jay Ven Eman, Ph.D., joined Access Innovations in December, 1978. He has a Bachelors in Finance from the University of Washington in Seattle, an M.B.A. from the University of New Mexico, and a doctorate in business from the University of Colorado at Boulder. He uses his dissertation topic of Long Range Planning and Organizational Effectiveness in Hospitals to good advantage at Access. As Chief Executive Officer, he has contributed to every aspect of the business. At Access he guides the sales, marketing and strategic planning departments and Access Innovations' database production services. He is responsible for the design and conversion of large, legacy databases for a variety of government and private organizations. He writes, conducts workshops, consults, and helps build large scale, complex, information rich databases. Jay is a popular speaker and has given many presentations, workshops and seminars on ontologies, topic maps, database development, legacy file conversions, SGML, HTML, XML, and other related topics.

Bert Carelli
Bert Carelli
is responsible for global sales of Access Innovations services and software. Carelli is a veteran of the online information industry, having previously led content acquisition teams for Dow Jones/Factiva and Dialog. Carelli’s professional career has focused on creating partnerships between content providers and technology companies to develop new products for finding, managing, and producing information. As head of business development and publisher partnerships for several Silicon Valley start-ups, he helped launch new text-mining and search products for both enterprises and consumers. He received his Bachelor of Arts degree from Stanford University, and MBA degree from St. Mary’s College.