ASIS&T Presents ...

Taxonomies for Publishing:  Enhancing the User Experience
Original Broadcast Date: August 31, 2011

To view this webinar, you must be logged into the ASIS&T website. Once you are logged in, you will see the video link.

Members, please login

A survey of ways that taxonomies can be used to semantically enrich publisher content and improve the overall user experience. Actual website examples will illustrate opportunities to leverage the taxonomy to transform each piece of content into a semantic web resource.

In the modern environment of Web-hosted content, where users can instantly find and access vast numbers of works, the competitive value of a journal article, a book, or a collection is increasingly derived from users' ability to connect the information contained within the works themselves with other content that is important to them. This ability to create instant connections between works that have been heretofore kept separate or "siloed" by journal title, content type, or publishing house   represents a revolution in the way users search for, consume, and pay for information. This trend has been happening for several years, often to the commercial disadvantage of publishers: by indexing every page on the Web, Google has changed the economy of publishing to one that is increasingly based around the article or the chapter, rather than the journal or the book. Instead of starting at a journal's home page, users go directly to articles, bypassing the publisher's home page branding and revenue-generating advertising . Google has effectively become the "hub" connecting all content on the Web. Nearly all of the major publishing organizations are discovering that in order to protect their brands and preserve the value of subscription sales, they need to become more active participants in this process and create new paths that enable users to find additional value within their content collections.

We will discuss 

  • Beyond searching and browsing, the power of content links to enable discovery
  • Connecting people, places, events, products
  • Repurposing legacy content to create targeted resources for specific target markets
  • Enabling links to ideas and data sets beyond the article
  • Creating networks of authors, peer reviewers, and society members 


Marjorie HlavaMarjorie M.K. Hlava is President, Chairman, and founder of Access Innovations, Inc. Well known in the international information arena, she is the founding Chair of the new SLA Taxonomy Division established in August 2009. Ms. Hlava is past president of the Association for Information Science and Technology (1993) and the 1996 recipient of ASIST's prestigious Watson Davis Award, twice a member of the Board of Directors of SLA (formerly known as the Special Libraries Association) where she was presented the Presidents Award for her standards work, 5 year member of the Board of the National Information Standards Organization (NISO). She also served as president of NFAIS (2002-2003), the organization of those who create, organize, and distribute information. She has published more than two hundred articles and books on information science topics. She was a member of the Z39.19 2005 Controlled Vocabulary and the Z39.84 Dublin Core standard development teams. She serves on the Content Board for NISO, and is a member of NKOS (Networked Knowledge Organization Systems/Services). Her research areas include furthering the productivity of content creation and the governance layer for information access through automated indexing, thesaurus development, taxonomy creation, natural language processing, machine translations, and machine aided indexing. She has given countless presentations domestically and internationally, including keynote addresses. Her workshop and lecture topics include thesaurus development, taxonomy creation, natural language processing, machine translations, machine aided indexing, and other knowledge organization systems (KOS) topics.