Annual Meeting Contributed Papers 2009 START Conference Manager    

Identifying undergraduate media literacy skills: An exploratory study of faculty perceptions

Sarah Bordac

(Submission #63)


What critical media literacy skills do faculty expect students be able to demonstrate proficiency in, and how are those skills evaluated? Given the complex nature of the multi-media landscape available to undergraduate students, understanding how and how well these users make decisions in comprehending and critiquing media information has implications on the tools and quality of teaching and learning in the academy. In this research study, a small sample of faculty members who use visual content in their teaching were interviewed to learn what attributes they identify as critical media literacy skills for students. The results suggest a model of core skills associated with media literacy. Findings from this exploratory study will inform a larger scale research project. Once skills are defined, there is a need to examine the assessment techniques for those skills.


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