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The Effect of Gender Information on Trust Perception and Performance in Computer-Mediated Virtual Environments

Xiaoning Sun, Qiping Zhang, Susan Wiedenbeck and Thippaya Chintakovid

(Submission #11)


An important yet largely unexplored area in HCI is how gender information affects trust building and performance in virtual settings. This paper empirically investigates gender differences in two media, video and Instant Messaging, while performing negotiation tasks. The primary results indicate that: (1) female pairs perceive higher levels of trust than male pairs when gen-der information about the partner is either seen via the video channel or mutually revealed via the IM channel, and (2) male/female pairs have better performance outcomes than female pairs. The results imply that knowing gender information may enable females to achieve high levels of trust leading to cooperation and information sharing in virtual settings. In addi-tion, the results suggest that gender diversity, as represented in male/female pairs, may be important to quality performance outcomes in collaborative work groups.


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