December 2005/January 2006
|Paid Search as an
Information Seeking Paradigm
Bernard J. Jansen
Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace
Sponsored Search: A Brief History
Daniel C. Fain and Jan O. Pedersen
The Power of Understanding: Switching Paradigms with Your Target Customer in Search Marketing
Repeat Search Behavior: Implications for Advertisers
The Flip Side of Fear: Marketing to the Empowered Consumer
Brendan Kitts, Benjamin LeBlanc, Ryan Meech and Parameshvyas Laxminarayan
The Value Implications of the Practice of Paid Search
|The End is Nigh|
Selected Abstracts from JASIS&T
From the Editor's Desktop
Irene L. Travis
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Bulletin of the American Society for Information Science and Technology is a bi-monthly news magazine packed with developments and issues affecting the field, pragmatic management reports, opinion, and news of people and events in the information science community.
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