START Conference Manager    

ASIST 2012 Annual Meeting 
Baltimore, MD, October 26-30, 2012 

An Ecological Approach to Examining How Americans Seek Information in Today's Information Environment
Yin Zhang and Sonali Kudva

Monday, 6:30pm


In recent years, several scholars have called for an ecological approach to HIB (Human information Behavior)research in order to better understand information needs and information seeking. In this poster we present the theoretical background of the ecological approach and present the findings of a study that investigates correlations between people's information needs and the information channels they seek in relation to contextual and environmental factors.