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ASIST 2012 Annual Meeting 
Baltimore, MD, October 26-30, 2012 


A Comparative Study of Navigation Using Single vs. Community Driven Tag Clouds on Websites
Naureen Nizam, Anatoliy Gruzd and Carolyn Watters

Monday, 6:30pm


Summary

The purpose of this study is to compare two variations of tag clouds, one where the tags are created by a single author and the other where the tags are created by a community of authors. Using mixed methodologies, data was captured and analyzed for efficiency and enjoyment. The results show that tag clouds, where the tags are created by a single author are more efficient and enjoyable for navigation than those created by a community of authors. The findings from this study also provide recommendations for future research in improving tag based navigation on websites.