|START Conference Manager|
ASIST 2012 Annual Meeting
Baltimore, MD, October 26-30, 2012
Examining Preferences for Search Engines and their Effects on Information Behavior
Irene Lopatovska, Megan R. Fenton, and Sara Campot
The article reports the results of a study that explored users' preference for search engines in relation to other information sources. The study used qualitative and quantitative methods to examine participants' information seeking with and without access to search engines. The study identified search engine features that users find valuable, such as perception of convenience, independence and privacy, as well as specific functionality (keyword searching, autocomplete feature). The study found that inability to use search engines caused increase in negative emotions, especially among seekers with limited information horizons; led to the decrease in use of other electronic channels and increased inquiries to other individuals and the use of print sources. Our findings suggest that seekers operate within digital and traditional information fields and do not easily switch between the fields without disruption to their habitual pattern. The discussion about positive and negative effects of search engine preference is included.