Getting Started with Business Taxonomy Design
Saturday, October 23, 2010, Full Day 9:00am - 5:00pm, Lunch Included (seminar fee)

Business users are more active than ever in the publication and consumption of information. However, many organizations are struggling to engage business users in managing the information they create and consume so that it can easily be found and reused. Information retrieval methods like metadata and controlled vocabularies, historically used only by librarians, now need to be made accessible for use by typical business people. As the content management process is “democratized” to business users, taxonomy and metadata must adjust to suit those users.

Unfortunately, many organizations have failed to make this adjustment. As a result, many taxonomies are overly complex and far from intuitive for the end users. This problem is exacerbated by confusion about the definitions, uses, and applications for taxonomies and metadata. 

This seminar will provide an introduction to taxonomy and metadata benefits, design concepts and implementation strategies. It will also provide detail on a practical design methodology that will allow you to begin designing a business taxonomy for your own organization. Topics covered during the workshop will include:

  • Distinction between traditional and business taxonomies.
  • Justification for a business taxonomy.
  • Importance and purpose of a taxonomy within an enterprise portal, search engine or other knowledge management tool.
  • Planning a taxonomy project.
  • Defining use cases.
  • Key Components to a Successful Taxonomy Project. 
  • Running a taxonomy workshop.
  • Defining a value statement.
  • Defining audiences.
  • Defining activities (what you do, what people want to do)
  • Defining topics

Joseph A. Busch
is the knowledge leader for taxonomy and metadata and Senior Principal for Information Management of Project Performance Corporation. He guides global 2000 companies, government agencies, and international organizations in developing metadata frameworks and taxonomy strategies. Before this, he was the Founder and a principal of Taxonomy Strategies, and held strategic positions at Interwoven, Metacode, Datafusion, the Getty Information Institute, and Pricewaterhouse.

Mr. Busch is an authority in the field of information science and is a frequent speaker on metadata, taxonomy, indexing, classification research, information retrieval, and content management. He is a past president of the Association for Information Science and Technology, and a former member of the Board of Directors of the Dublin Core Metadata Initiative. He has served on National Science Foundation Review Panels and Association for Computing Machinery program committees, he has advised the National Research Council Computer Science and Telecommunications Board, and judged the National Information Infrastructure Awards.

Contact Info
Joseph A Busch
Mobile 415-377-7912

Members $225, non-members $285, before Sept. 10, 2010
Members $285, non-members $300, after Sept. 10, 2010