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This study adopted sense-making theory as the theoretical framework, and employed in-depth qualitative interviews with college students to understand their perceptions of the mixed messages in tanning-related health information. We report on the gap/inconsistency perceived by college students and their gap-bridging strategies to make sense of the mixed health information. Practical suggestions for health campaign developers and health information providers are discussed.
Program Track: Track 1 - Information Behaviour Submission Type: Research Paper
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