Which aspects of trust are most significant?

Even a casual review of the literature on trust reveals a cacophony of issues on the subject. From the list below, which one to three issues would you consider most significant
- to you as an information professional
- to you as a consumer of information
when evaluating a website? Why?

- The privacy policy maintained by a website that asks for personal information
- The presence of a logo from a third party organization certifying a site is trustworthy, such as Verisign
- The interests of an electronic retailer in mining data on the information behavior of visitors to its own website
- The interests of an electronic retailer in monitoring data on the information behavior of Internet users in general
- The influence of the blogosphere on a public’s willingness to trust a piece of information
- The environment rich with personal data created by social networking sites such as MySpace, Xanga, Friendster, or LinkedIn
- How perceptions of trust change from culture to culture

Here are some articles relating to this question:

Shanker, L. 2006. In Google we Trust. First Monday, v. 11: 4.

Wakefield, R., and Whitten, D. 2006. Examining User Perceptions of Third Party Organization Credibility and Trust in an E-retailer. Journal of Organizational and End User Computing, v. 18: 2.

Holland C. P. and Lockett A. G. Business trust and the formation of virtual organizations, in 31st Annual Hawaii International Conference on System Sciences, IEEE, 1998, Hawaii.

Gefen, D., Rose, G.M., Warkentin, M., Pavlou, P.A. 2005. Cultural Diversity and Trust in IT Adoption: A Comparison of Potential e-Voters in the USA and South Africa. Journal of Global Information Management, v. 13: 1.

Category: