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 Managing Enterprise Content: A Unified Content Strategy
by Ann Rockley
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more
customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will
prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
2002, 592 pps, softbound • ISBN 0-7357-1306-5
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