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 Content Management Bible
by Bob Boiko
From the Author
I wrote this book because I had to. For more than 10 years, I've been stuffing my head so full of the
design, programming, management, and content of information systems that I have to let some out before I can learn anymore.
Seriously, from the first time I matched a printed user's guide against the capabilities of Windows 3.0
Help, to the last time I sat with a dot-com client and discussed the impact of massive content management on the architecture
of an e-commerce site, I have been living the transition from print to the computer screen.
I've seen a ton of technologies and a slew of systems. I've learned enough to know that there is a lot to discuss and figure out.
My thinking on what I have experienced has reached some sort of embryonic maturity and is ready to hatch, so here it comes!
- To do e-business, you need the organization and focus that a content management system provides.
- To be useful on the Web and beyond, information must be designed for reuse and must be packaged so that it can be
located and automatically organized into targeted publications.
- Content is the information and interactivity that organizations must harness in order to deliver value to their customers.
- Content management systems (CMS) collect, manage, and publish this information and interactivity.
- A CMS is not a CD-ROM that you install, start, and forget about. Rather, it is an ongoing process of knowing your
information and your audiences and how to match the two together in a set of publications.
This book attempts to lay a comprehensive foundation under these concepts and create a solid methodology for the practice of
content management and, by implication, e-business. Order the Content Management poster below!
2001
816 pp/softbound • ISBN: 0-7645-4862-X
 Content Management System Poster
With the complete CMS model and a full glossary, it's the perfect partner to the CM Bible.
This poster contains the complete content management system model created by Bob
and Chase Bobko Inc. in 2000. It has a full glossary at the bottom and shows the relationship between all of the
parts in a CMS. The poster is about 3 feet wide by 2 feet tall (90 cm by 60 cm).
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