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A national bestseller! This is the fully revised 2nd edition of one of the first business-oriented looks at how to get up and running on the Internet.
Effective case studies of successful business implementations are presented, and an analysis of how the Internet is currently being used at more than 100 large and small companies enables the reader to focuson the
Internet from a management standpoint. The strategies and stages of putting the Internet to work are emphasized, with special note to product development, business partnerships, and customer support.
©1995 Van Nostrand Reinhold
250 pages, Softbound, ISBN: 0-442-01770-0 |
