The 3rd Annual Information Architecture Summit Sponsored by ASIS&T
2002 Summit Speakers

Steve Krug
Steve Krug moved up the food chain to usability testing and interface design so he could fix the problems instead of explaining them.

Since then, he’s evaluated and improved interfaces for a wide variety of clients, primarily in online services and the Web, including Apple, AOL, Netscape, the late, lamented Excite@Home,, Cox Interactive Media, and (originally Interactive Bureau).

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

Peter Morville
Peter Morville is President and Founder of Semantic Studios, a leading information architecture and knowledge management consulting firm.

From 1994 to 2001, Peter was Chief Executive Officer and a co-owner of Argus Associates, a pioneering information architecture design firm with world-class clients including 3Com, AT&T, Compaq, Ernst & Young, Ford, IBM, Microsoft, Procter & Gamble, and the Weather Channel. He also served as Executive Director of the ACIA.

Peter is co-author (with Louis Rosenfeld) of the best-selling book on the subject, Information Architecture for the World Wide Web, distinguished as the "Best Internet Book of 1998" by and called "The Most Useful Book on Web Design on the Market" by Jakob Nielsen.



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