Principal of Experience Design, ZEFER
Seth Gordon helps companies create positive user experiences for their customers. To do this, he draws from the disciplines of information architecture, usability,
design, and people watching. One of his personal goals is to learn and teach with those who wish to make the web a more comfortable and intuitive place for people.
Clients such as AltaVista, AOL, National
Geographic, Tower Records, USATODAY, and Williams-Sonoma have benefited from Seth's consultation on user experience. As an active member of the community, Mr. Gordon has written for or been interviewed by
CNET, ZDNet, Forbes, and Forrester Research. He has recently presented at Builder.com and Webdesign2000. He holds a Master's in Information Systems and an undergraduate degree in Business Administration,
both from American University. InfoPreneurs, a company he co-founded in 1996, was acquired by USWeb in 1997.