Creative Director, vivid studios.
As a Creative Director at vivid, Gayle oversees information architecture and interaction design on client projects. He is concerned with keeping the users at the center of the
design and creating coherent and effective information and interaction structures. Looking broadly at the process, he cultivates tools and methodologies that enable vivid's information and interaction designers to
envision, articulate, and produce successful design solutions.
Gayle first joined vivid studios in 1996 to develop strategic design ideas for a proprietary travel planning system project. He came to vivid because
its focus on the user experience closely parallels the user-centered design approach he champions in the classes he teaches. Gayle's current course, Human-Computer Interaction Design Studio is part of the graduate
curriculum in Computer Science at Stanford University. Here he brings methodologies from his Stanford Mechanical Engineering courses Visual Thinking and Design for Usability to the problems of the user interface.
Gayle's current work builds on degrees in Psychology (BA) and Product Design Egineering (MS) earned at Stanford, as well as practical experience in photography, video, exhibit. and book design. His portfolio
includes collaborative performance works in music, dance, and robot choreography, as well as a telephone-based wayfinding information system for visually impaired travelers.