United.com Supporting the entire travel experience

2/7/01


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Table of Contents

United.com Supporting the entire travel experience

Where we started

The strategy

The goal

The project scope

Where did we begin?

The target audience

Develop user profiles

Create scenarios

Categorize tasks

Brainstorm content

Initial concepts

Design research

Build-your-own-homepage

Card sorting

Paper prototyping

Final concept

Collaborating with designers

Rapid prototyping

Rapid prototyping with visual design

Prototype testing

Modular design

The grid

Using the grid

Create different layouts

The “bricks”

A deconstructed page

Modular design in action

The final design

Summary

Questions?

Author: Phil Oye

Email: poye@sapient.com