Table of Contents
United.com Supporting the entire travel experience
Where we started
The strategy
The goal
The project scope
Where did we begin?
The target audience
Develop user profiles
Create scenarios
Categorize tasks
Brainstorm content
Initial concepts
Design research
Build-your-own-homepage
Card sorting
Paper prototyping
Final concept
Collaborating with designers
Rapid prototyping
Rapid prototyping with visual design
Prototype testing
Modular design
The grid
Using the grid
Create different layouts
The “bricks”
A deconstructed page
Modular design in action
The final design
Summary
Questions?
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Author: Phil Oye
Email: poye@sapient.com
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