Accidental Thesaurus: Enhancing Search Precision through Manual-Selected "Best
Saturday, 5:00 - 5:30
The Accidental Thesaurus: Enhancing Search Precision through Manual-Selected
What Core IA related Issues Are Addressed?
What Will the Audience
Learn/Take-Away from the Presentation?
publishers tend to put a great of thought into site architecture and design. Generally,
this translates into careful work on site organization,structure, labeling of
links, etc. Unfortunately, we tend to think of thesearch function as the pure
province of robotic spiders and search engines;what appears at the top of the
hit list is chosen by the algorithmicweighting of factors chosen back at the software
factory (word frequency,word location, proximity, date, "relevancy",
link popularity, etc.). Themanually-constructed "best bets" approach
informs the spider throughmonitoring and analysis of what users look for, so that
the search resultslist can be "designed" with the same care and concern
we give to the linkson a home page.
We will examine the distribution
of unique search terms for a variety of Websites, demonstrating that the Zipf
curve applies to virtually everyorganization. The audience should "take away"
an understanding of how theycould implement a "Best Bets" approach of
their own, of how a smallinvestment in labor and technology can yield great benefits,
and why thosebenefits make a compelling case for action.
builds on analysis described in an article published inSearcher in October, 2002.
For an online copy of the article, please see:http://infotoday.com/searcher/oct02/wiggins.htm
. For a more completeversion of the article, including illustrations, please see:http://netfact.com/rww/write/searcher/rww-searcher-aug2002d.pdf
How Will the Presentation Reflect The Theme of "Making Connections"?
approach greatly enhances the process of making connections betweenusers and the
content they seek. It also allows Web publishers to driveusers to preferred content
for the most frequently-sought information. Itenables continuous balancing of
user intention (what people want when theytype a keyword) with business goals
(what the organization wants people tofind when they type a keyword). It allows
for shift between push and pullto accommodate changes in the economy, market conditions,
local and worldevents, competitive landscape, etc.
the Conference Schedule