of a Web Page: Getting Them to What They Want
3:30 - 4:45
Scent of a Web Page: Getting Them to What They Want
work hard providing top-notch content on your site. But will users find it? If
they don't find it, all that effort is for nothing. What can you do to guarantee
users find the content they've come looking for?
In this entertaining and
informative presentation, Jared Spool will show the latest research in how designers
control whether users find their content or not. He'll show how sites do better
when they prevent users from needing the search engine. He'll also show how exposing
the site hierarchy can increase the success of the user.
Jared will show
you the secrets behind successful designs from Lands' End, the Bureau of Labor
and Statistics, and the BBC. You'll see sites where users who say they always
use the on-site search engines didn't even notice when Search was missing. And
you'll see how to best use lateral links, bread crumbs, and next and previous.
All based on up-to-the-minute research on how actually users navigate sites.
the Conference Schedule