Psychology of Information Architecture
The Psychology of Information Architecture
Jason Withrow, Internet
Professional Instructor, Washtenaw Community College
come from many different backgrounds, including library and information science,
human-computer interaction, cognitive psychology, computer science, and many others.
This diversity strengthens the field by introducing new perspectives, but it also
means that not all practitioners share the same breadth of knowledge. This presentation
is intended to help bridge that gap by revealing how findings from various psychological
disciplines inform the practice of information architecture.
research can be helpful for all aspects of information architecture, from Big
IA to Little IA. Research from cognitive psychology informs
the design of organization, labeling, and navigation systems by revealing the
strengths and limitations of human information processing and storage/retrieval.
Research into sensation and perception offers many guidelines for interface design
and interaction design. Findings from industrial/organizational psychology provide
insights into the business context and processes in which most information architecture
work is done.
The presentation will focus on conveying principles and
theories, while offering numerous examples of how these can be applied in the
practice of information architecture. There are many connections to be made between
psychology and information architecture.
the Conference Schedule