Friday, full day session
Managing Design Politics
Fraser and Lane Becker
starts before the first pixel has been pushed. Successful designers have learned
to manage their organizations and demonstrate the business value of usable design.
This presentation will give you proven techniques to simplify internal politics,
increase the resources available to you, and deliver your best designs. This tutorial
will provide you with practical techniques for creating an effective user-centered
organizational culture. You'll learn how to shift corporate mindsets from one
in which the benefits of a user-centered development process are seen as intangible
and long-term, as an abstract "nice to have", to a mindset in which
user-focused customer experience is a vital, short-term process that can create
immediate value. This session will teach attendees how to involve people from
various areas of the organization who are invested in the site, get the benefit
of their thinking and attain their instant support.
developed in the field, this full day tutorial will be split evenly between lecture
(a step-by-step implementation process), group exercises, and Q&A to address
specific attendee issues.
Eight Step Process for Taking Control of Your
- Stakeholder Research - Methods for interviewing a broad
cross section of stakeholders within the organization in order to understand the
needs and assumptions underlying the project at hand.
Prioritization - An effective, dispassionate method for determining, of all possible
features, which ought to be done and which ought never be done, in order to focus
discussion on those few things that actually require debate.
Goal Alignment - Collaborative techniques for identifying points of divergent
and convergent thinking, in order to find out where agreement lies.
Design Sessions - An alternative to traditional individual design. A structured
and managed way to involve others in the design process.
and Delivering Quick Wins - Techniques for developing and deploying a small-scale
project on your website with big-scale business impact that can then be promoted
throughout your organization.
- Creative Effective Deliverables -
Better methods for distributing and promoting the deliverables you produce.
- Documenting and Proving Your Success - How to decide which success metrics
to track for your Web project, and which interpretation of them will be of most
value to you and your team.
the Preconference Schedule