Saturday, 2:15 - 3:00
Wachovia.Com Redesign Project
Samantha Bailey, BaileySorts.com
Bailey is the lead information architect for the Wachovia.com redesign project.
This case study outlines the successes and failures of a 9 month project to create
a new Wachovia.com (http://www.wachovia.com) website following the merger of Wachovia
and First Union. With the merger, Wachovia Corporation became the fourth largest
financial services institution in the US.
Any large-scale site redesign
is a challenging project; the merging of two existing sites and the introduction
of a new brand poses made this an exponentially more difficult task. Several goals
were set and met, including launching the website to coincide with our first regional
conversion, extending our new brand online, and using a user centered design methodology
to create an integrated navigation scheme, aesthetic, content treatment and tone
for the new site.
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