Cultural Information Architecture: Lessons from Japan
9:30 - 10:30
Cross Cultural Information Architecture: Lessons from Japan
Greenfield, Lead IA, Frontage-Razorfish, Tokyo
This paper will expand on
the ideas expressed in this Boxes and Arrows piece, http://www.boxesandarrows.com/archives/how_to_architect_sites_across_cultures_without_losing_your_mind.php
and develop them in greater detail and rigor, including data from user testing
and client interviews. I will discuss issues that differentiate sound practice
for Japanese audiences from those appropriate in Western Europe/North America,
and how these lessons may be generalized to work on other "international"
projects. Specifically, I will present findings on navigational hierarchies and
differences in cognitive categorization; - labeling preferences; - screen activity
preferences and eyetrain; - client skills, including what parts of the "standard"
process simply don'twork here; - how to work with IAs who are used to doing everything
in PowerPoint; and more
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