Cross Cultural Information Architecture: Lessons from Japan Sunday, 9:30 - 10:30 Session One Adam Greenfield Cross Cultural Information Architecture: Lessons from Japan Adam Greenfield, Lead IA, Frontage-Razorfish, Tokyo This paper will expand on the ideas expressed in this Boxes and Arrows piece, http://www.boxesandarrows.com/archives/how_to_architect_sites_across_cultures_without_losing_your_mind.php and develop them in greater detail and rigor, including data from user testing and client interviews. I will discuss issues that differentiate sound practice for Japanese audiences from those appropriate in Western Europe/North America, and how these lessons may be generalized to work on other "international" projects. Specifically, I will present findings on navigational hierarchies and differences in cognitive categorization; - labeling preferences; - screen activity preferences and eyetrain; - client skills, including what parts of the "standard" process simply don'twork here; - how to work with IAs who are used to doing everything in PowerPoint; and more View the Conference Schedule

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