Modeling and Analysis
Saturday, 5:20 - 5:40
Content Modeling and Analysis
EastEnders is an enormously popular, long-running
soap opera set in the East End of London and produced by the BBC. It has an accompanying
web site which is correspondingly popular and home to a dedicated, enthusiastic
community of users. By 2002, however, the site was in great need of a redesign
and a robust content management system.
This presentation focuses on
the extensive bottom-up content modeling and analysis that was undertaken over
the course of the project.The primary task was to prepare the site.s content for
migration to a CMS, which involved describing and modeling the content.s attributes.
To inform decisions about content, we considered both the structure and attributes
of the content itself, and needs of users and content creators.One important goal
was to give users views of the content that matched their level of interest in
it. We studied how the audience approached the programme and identified with it,
to ensure that the content we revealed matched their information needs. We also
aimed to reduce the workload of the web site production team, whose existing system
involved largely manual site production.
To inform our understanding
of the content domain, we set out to understand the structure of the EastEnders
world, which involved research into narrative structure and the semiotics of soap
operas.Various potential interfaces were considered in the design (such as visual
representations and conversational interfaces) to ensure that the underlying model
was robust enough to allow for this flexibility.The audience will learn about
content modeling methodologies, designing to surface storyline-based content and
effective ways for to utilise emerging technologies such as RDF.
the Conference Schedule