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Predictors of Behavioral Intentions in Web Searching

Jeonghyun Kim

(Submission #82)


The purpose of this study is to explore three separate but related factors in web searching – perceived difficulty, self-efficacy, and affective attitude. The study explored how those factors affect Web search performance, including searchers’ satisfaction with search results and their search success in locating the relevant result. For this, the participants performed assigned search tasks on the Web. Participants were asked to articulate their perceived difficulty, self-efficacy, and affective attitude on a seven point scale in a pre-search questionnaire. During the search, each subject’s entire searching interaction was logged.

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