AM Posters 2009 START Conference Manager    

Incidental exposure to online news in everyday life information seeking context: Mixed Method study

Borchuluun Yadamsuren

(Submission #107)


Abstract

Incidental discovery of online news is becoming one of the many ways people get informed about public events. Tewksbury, Weaver, & Maddex (2001) refer to unintentional news reading as a contemporary avenue for citizen acquisition of current affairs information. The prevalence of news on the web provides opportunities for people to encounter news in an incidental way as a byproduct of their online activities. Erdelez (1997) calls this behavior “information encountering.” The present study aims to explore the nature of incidental discovery of online news from a multidisciplinary perspective, applying theories from mass communication and library and information science (LIS).

This poster presents the research design and preliminary results of the dissertation study on incidental exposure to online news in everyday life information seeking context.


  
START Conference Manager (V2.54.6)