Annual Meeting Contributed Papers 2009 START Conference Manager    

Results of a Factorial Survey Investigating the Health Information Seeking Behaviors of Older Adults

Mary Stansbury and Ruth Ludwick

(Submission #68)


Understanding health information seeking behaviors and health literacy skills is becoming more important as digital and Internet-accessible health resources continue to grow in scale, scope, and volume. The cost of providing current and accurate printed health-related materials precludes many information providers from giving their patrons and patients the highest quality of information. In addition, health literacy skills are a better predictor of heath than age, income, work, education, or ethnicity. Low literacy skills are responsible for increasing annual health expenditures by $73 billion. This research uses a factorial survey method to examine factors that impact the health information seeking behaviors of 471 older adults. The factorial survey method allows for rigorous statistical analysis. Based upon the regression analysis, the results of this study indicate that printed materials, such as pamphlets, are preferable to other forms of health information. In addition, the provision of group instruction may not be the most effective way of meeting the health information needs of older adults.

START Conference Manager (V2.54.6)