Annual Meeting Contributed Papers 2009 START Conference Manager    

Users' Views on Country-specific Search Engine Results

Judit Bar-Ilan and Mark Levene

(Submission #46)


Abstract

In this paper we report the results of a user study that compared different country-specific search results of Google and Live search. The users were from Israel and the search results came from six sources: Google Israel, Google.com, Google UK, Live search Israel, Live search US and Live search UK. The users evaluated the results of nine pre-selected queries, created their own preferred ranking and picked the best ranking from the six sources. The results indicate that the user liked most the local Google interface, i.e. Google succeeded in it its country-specific customization of search results. Live.com was much less successful in this aspect. The paper introduces a two-phase methodology for comparing and evaluating search results from different sources.


  
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