The Association for Information Science & Technology

2005 Annual Meeting:
“Sparking Synergies: Bringing Research and Practice Together”

October 28 - November 2, 2005
Charlotte, North Carolina
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Information Architecture & Findability
Half Day Seminar, Friday, October 28, 2005, 8:30am-12:30pm (separate fee)
Register Now

Interface stands on the shoulders of infrastructure. User experience relies on the foundation systems of information architecture. And, the biggest problem on today's web sites and intranets is findability.

This half-day seminar from Peter Morville covers information architecture from top to bottom, explaining how search and navigation systems can be designed to support and shape user behavior. Topics include:

  • Major IA Systems: taxonomies, metadata, organization, labeling, navigation, and search
  • Metrics & Methods: measuring success, design methodology, studying users, content, and context
  • Ambient Findability: social software, semantic webs, location awareness, and the future of user experience

Each participant will receive an autographed copy of Peter's new book, "Ambient Findability."


  • Explore the concepts, methods, and tools needed to practice information architecture successfully.
  • Learn how to make your web site or intranet more useful, usable, accessible, desirable, credible, and findable.
  • See best-in-class examples drawn from corporate, e-commerce, education, and government web sites and intranets.
  • Discuss the unique challenges you're facing today with your instructor and fellow attendees.


Peter Morville
Peter Morville is widely recognized as a founding father of the field of information architecture. He coauthored the best-selling book, Information Architecture for the World Wide Web, and has over a decade of experience consulting with leading organizations including AT&T, Hewlett-Packard, IBM, the International Monetary Fund, Microsoft, the National Cancer Institute, Procter & Gamble, Vanguard, the Weather Channel, Wells Fargo, and Yahoo!

Peter is president of Semantic Studios and co-founder of the Asilomar Institute for Information Architecture. He serves on the faculty at the University of Michigan's School of Information. Peter's work has been featured in numerous publications including Business Week, The Economist, Fortune, and The Wall Street Journal. Peter's new book about "Ambient Findability" is being published by O'Reilly Media in 2005.

Members $160, non-members $185, before Sept. 16
Members $185, non-members $210, after Sept. 16
This half day course does not qualify for a $75 discount

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