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Automatic Evaluation of Credibility on the Web

Marcus Wassmer and Caroline M. Eastman

Sparking Synergies: Bringing Research and Practice Together @ ASIST '05 (ASIS&T 2005)
Westin Charlotte, Charlotte, North Carolina, October 28 - November 2, 2005


A system to automatically assess credibility of web sites is described. The system uses information about credentials, advertisements, and web design to produce a credibility measure. The system was tested on several web sites in the medical domain. It selected the same three domains as most credible as two manual rankings from the Wall Street Journal and a Stanford University research study.

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