Hyperlinks to newspaper Websites were examined to construct Web profiles of news sites. National newspapers from USA (USA Today), Canada (Globe and Mail), China (People’s Daily) as well as Hong Kong (Sing Tao Daily) were selected for the study. A total of 1,859 links to the four newspaper Websites were manually classified into the four aspects of language, country, types of sites, and reasons or purposes for linking. A comparison of the four newspapers provided useful information on their Web visibility. Globe and Mail seemed to have a larger international reach than USA Today. Neither newspaper Website attracted links from China or from pages in the Chinese language. Outside China, People’s Daily, an official Chinese government newspaper, is not as visible as Hong Kong based Sing Tao Daily. USA Today and Globe and Mail were used more for news citing or reprinting purpose while People’s Daily seemed to be used more as a research resource. The study shows that link analysis is a novel and useful method that journalists and information professionals can use to gauge online readership and potential impact of news sites.