We are rapidly constructing a global network infrastructure for moving information across national boundaries. Is there a universal way of developing and using the Internet across different geographic areas with different culture? The first panelist in this session will discuss cultural, economic, political systems differences between United States and China in Internet development and Internet use. Second presentation will focus on cultural and social issues in adopting Internet technology in Brazil. The next two presentations will examine how cultural background affects information seeking behavior of Web users from different culture.