AM2002 Home Page


Intranet Strategy & Architecture
Half Day, Sunday, November 17, 8:30am - 12:00noon (separate fee)

The transformation of hierarchies into networks is a defining symbol of the information age. In science, business and society at large, people are adopting the new language of networks. We're grappling with hubs, connectors, nodes and links. And we're shaping distributed organizations to tap innovation and emergent strategy.

Nowhere is this transformation more critical than in the knowledge networks we call intranets. The ways our firms structure, organize and share information is becoming interwoven with strategy, process, management and culture. The intranet is a powerful symbol and an essential vehicle for employee productivity, corporate communication and knowledge management. Usability and findability are now on the radar of many managers and executives.

But effective intranets aren't created in ivory towers or corner offices. Solid strategy and successful execution require an intimate understanding of users, content and context. The information architecture must serve as a bridge, connecting taxonomies, metadata, search and navigation systems to a company's identity and strategic direction.

In this advanced session, you'll learn how to balance top-down and bottom-up methods of strategy formation and information architecture design to produce adaptive, scalable intranets that confer competitive advantage.


Peter Morville, President Semantic Studios
Peter is president and founder of Semantic Studios, an information architecture and strategy consultancy. Since 1994, he has played a major role in shaping the modern practice of information architecture design.

Peter is co-author (with Louis Rosenfeld) of the best-selling book on the subject, Information Architecture for the World Wide Web, named "Best Internet Book of 1998" by Amazon and "The Most Useful Book on Web Design on the Market" by usability guru Jakob Nielsen.

As chief executive officer of Argus Associates (1994-2001), Peter helped build one of the world's most respected information architecture firms, serving clients such as AT&T, Barron's, Ernst & Young, HP, IBM, L.L.Bean, Microsoft, Procter & Gamble, Vanguard and the Weather Channel. He has also worked with libraries, universities, nonprofits and foundations.

Peter has managed teams of project managers, information architects, interaction designers, usability engineers, content authors and software developers to construct successful web sites, intranets, portals, online communities and information services.

He holds an advanced degree in library and information science from the University of Michigan, where he now teaches a popular graduate course in information architecture.

An internationally distinguished speaker, Peter provides keynotes and seminars on such topics as user experience, knowledge management, business strategy and findability.

Peter's work has been featured in numerous publications including Business Week, Fortune, MSNBC and the Wall Street Journal.

ASIST Home PageASIST Home Page

Association for Information Science and Technology
8555 16th Street, Suite 850, Silver Spring, Maryland 20910, USA
Tel. 301-495-0900, Fax: 301-495-0810 | E-mail:

Copyright 2002, Association for Information Science and Technology