The transformation of hierarchies into networks is a defining symbol of the information age. In science, business and society at large, people are adopting the new language of networks.
We're grappling with hubs, connectors, nodes and links. And we're shaping distributed organizations to tap innovation and emergent strategy.Nowhere is this transformation more critical than in the knowledge networks
we call intranets. The ways our firms structure, organize and share information is becoming interwoven with strategy, process, management and culture. The intranet is a powerful symbol and an essential vehicle for employee
productivity, corporate communication and knowledge management. Usability and findability are now on the radar of many managers and executives.
But effective intranets aren't created in ivory towers or corner offices.
Solid strategy and successful execution require an intimate understanding of users, content and context. The information architecture must serve as a bridge, connecting taxonomies, metadata, search and navigation systems to a
company's identity and strategic direction.
In this advanced session, you'll learn how to balance top-down and bottom-up methods of strategy formation and information architecture design to produce adaptive, scalable
intranets that confer competitive advantage.
Instructor
Peter Morville, President Semantic Studios
Peter is president and founder of Semantic Studios, an information
architecture and strategy consultancy. Since 1994, he has played a major role in shaping the modern practice of information architecture design.
Peter is co-author (with Louis Rosenfeld) of the best-selling book on
the subject, Information Architecture for the World Wide Web, named "Best Internet Book of 1998" by Amazon and "The Most Useful Book on Web Design on the Market" by usability guru Jakob Nielsen.
As
chief executive officer of Argus Associates (1994-2001), Peter helped build one of the world's most respected information architecture firms, serving clients such as AT&T, Barron's, Ernst & Young, HP, IBM, L.L.Bean,
Microsoft, Procter & Gamble, Vanguard and the Weather Channel. He has also worked with libraries, universities, nonprofits and foundations.
Peter has managed teams of project managers, information architects,
interaction designers, usability engineers, content authors and software developers to construct successful web sites, intranets, portals, online communities and information services.
He holds an advanced degree in
library and information science from the University of Michigan, where he now teaches a popular graduate course in information architecture.
An internationally distinguished speaker, Peter provides keynotes and
seminars on such topics as user experience, knowledge management, business strategy and findability.
Peter's work has been featured in numerous publications including Business Week, Fortune, MSNBC and the Wall Street
Journal.
