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Initiating a Content Management Initiative
Full Day, Saturday, November 16, 9:00am-5:00pm (separate fee)

Your organization has too much information and cannot effectively get it to the Web and to your other outlets. You've gotten agreement in principle to do something about it. Content management has been offered as a solution. Now what?  In this seminar, you'll learn how to approach your content, your organization, and the available technology in order to get a CM initiative off the ground.

We'll cover these important aspects of initiating a CM project:

  • How do you get agreement in the organization on what CM is and why you
  • need it?
  • How do you begin to assess what content you have and what you might need?
  • How do you approach and evaluate the confusing array of CM products in the
  • market?
  • How to you plan for the analysis and implementation of a system?

You will work through each of these issues to form a workable plan of attack  for your real or imagined organization. At the end of the seminar, you should have a clear idea of how to cut through the confusion surrounding content management and arrive at a reasonable plan to begin to do it.


Bob Boiko, President Metatorial Services, Inc.
Bob Boiko is author of the book
"Content Management Bible," which is a comprehensive and authoritative guide to the subject of content management. He is founder and president of the consultancy Metatorial Services Inc. which helps organizations begin and accomplish content management projects. Bob has over 15 years of experience in the design and development of Web, hypertext, and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing).Bob is internationally known for his dynamic lectures and workshops. In addition, Bob is on the faculty of the University of Washington's Information School, a group dedicated to helping shape the emerging electronic information discipline. Bob's academic interests include metadata systems, information architecture, and information system design. Bob also has a deep interest in public access computing and the digital divide.

Bob Boiko
Lecturer, University of Washington iSchool
206 616-0880
President, Metatorial Services Inc.
206 706 3078

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