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SOUTHERN OHIO CHAPTER AND LEXISNEXIS TECHNICAL LIBRARY SPONSOR

SPEAKER:
Craig E. Carroll, School of Journalism at The University of Texas at Austin

ON:
"THE ROLE OF MEDIA LITERACY IN AUDITING CORPORATE REPUTATION"


WHEN: December 11, 2002 (Wednesday), 5:30 - 6:00 PM - Fruit/Cheese Platter & Beverages and 6:00 PM-- Speaker in Auditorium 3 (Three)

WHERE: LexisNexis, Dayton, OH

COST: Presentation $ 2.00 for ASIST, SLA, AALL, GCLC, OPLIN, OCLC, MVAHSL members; $3 for non-members; free for student or retired members. Please pay at the door.

REGISTRATION DEADLINE (space is limited): 12/09/2002 by 5PM. Please indicate (1) association affiliation noting student/retired as appropriate, and (2) the name of your employer. Questions may be addressed to: rosemary.ashton@lexisnexis.com; (937) 865-6800 x55344.

THE ROLE OF MEDIA LITERACY IN AUDITING CORPORATE REPUTATION Understanding the politics and structural influences that shape how news stories are produced and disseminated is crucial to putting together a portrait of how large-scale organizations are assessed by the public when using nationwide media coverage as a gauge. Likewise, there are a number of organizational characteristics that determine which stories receive coverage and which do not. Using a series of examples from mass communication and organization theory, this presentation provides two things: a background in mass media news literacy with an eye towards decoding how mass media news content shapes perceptions of corporate reputation, and an understanding of how the packaging of news content in large-scale databases contributes to this process.

Craig E. Carroll is a Ph.D. candidate in the School of Journalism at The University of Texas at Austin and Associate Director of the Reputation Institute. The RI, co-founded at the Stern School of Business at NYU and the Rotterdam School of Management in The Netherlands, is a global network of academics and practitioners providing thought leadership on corporate reputation measurement, management and valuation. Craig is a former lecturer in the Department of Management and Marketing at The University of Alabama, researcher in corporate reputation for Hoover's, Inc. (NASDAQ: HOOV), and for the Corporate Communication Center at Erasmus University's Rotterdam School of Management, the #7 ranked European MBA program.

DIRECTIONS to LexisNexis from Cincinnati : Take I-75 North to Dayton. Exit 44 to S.R. 725 (Centerville/Miamisburg Rd.). East on S.R. 725. South on S.R. 741 (Springboro Pike). LexisNexis is approx. 1 mile, on the right side of the road. Turn right at Spring Valley Road entrance (the 6th light from S.R. 725/S.R. 741 intersection), LexisNexis sign will say 9443-9595. Drive underneath skyway connecting the buildings. Turn right, go over the speed bump, and park in the lot next to the covered entrance. Enter Building 4 (9443 Springboro Pike). Wait at the guard station for someone to escort you.

DIRECTIONS to LexisNexis from Columbus: West on I-70. I-675 towards Cincinnati. Exit 2 (Centerville/Miamisburg Exit) off of I-675. Left on Yankee Rd. Right on Lyons Rd. Left on S.R. 741 (Springboro Pike). LexisNexis is about .5 mile on the right. Turn right at Spring Valley Road entrance (the 2nd light from Lyons Rd./S.R. 741 intersection), LexisNexis sign will say 9443-9595. Drive underneath skyway connecting the buildings. Turn right, go over the speed bump, and park in the lot next to the covered entrance. Enter Building 4 (9443 Springboro Pike) and wait for an escort.

AGENDA:
5:30 - 6:00: REGISTRATION and social half-hour.
6:00 - 7:00: CRAIG E. CARROLL