Table of Contents
Association for Information Science & Technology (ASIST) – Southern Ohio Chapter
Agenda
Why Competitive Intelligence
What Competitive Intelligence IS and IS NOT
What Competitive Intelligence IS and IS NOT
The role of the CI function
The Intelligence Edge
The Intelligence Edge
The Intelligence Edge
The Competitive Intelligence Process
The Typical CI Request
The Pieces That May Fit
The Pieces That May Fit
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A Word About Web Research
Secondary Sources (past and present)
Secondary Sources (foreknowledge)
Secondary Sources Public Records/Filings
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Primary Sources (human sources)
Primary Sources (human sources)
Primary Sources (human sources)
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Analysis – Assess the current competitive situation
Analysis – Assessment Tools
Analysis – Assessment Tools
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