Continuing Education

Information Architecture and Organizational Strategy
ASIST Annual Meeting
, November 2, 2001, 9am-1pm


As knowledge management and e-business strengthen their footholds in the corporate world, the ways that companies structure, organize and manage information are becoming intricately interwoven with overall corporate strategy, culture and image. To be successful in this environment, organizations need to ensure that their strategic plans are developed with an eye to both the opportunities and obstacles posed by their information architecture. In this advanced workshop, you will discover how to leverage your organization's information architecture to achieve an invisible competitive advantage.

You Will Learn About

  • How the labels and categories on your Web site and Intranet embody corporate decisions about your company's identity and strategic direction
  • Integrating your taxonomies and controlled vocabularies with automated classification, content management and search engine technologies to enable your organization to remain flexible and responsive to the evolving needs of customers and the demands of the marketplace


Peter Morville, executive director of the ACIA and an independent consultant, specializing in information architecture strategy and knowledge management. From 1994 to 2001, Peter was chief executive officer and co-owner of Argus Associates, a pioneering information architecture consulting firm with world-class clients including 3Com, AT&T, Compaq, Ernst & Young, Ford, IBM, Microsoft, Procter & Gamble, and the Weather Channel. Peter is co-author of the best-selling book, Information Architecture for the World Wide Web (O'Reilly & Associates), named "Best Internet Book of 1998" by and called "The Most Useful Book on Web Design on the Market" by Jakob Nielsen. Over the past eight years, Peter has written and spoken extensively about information architecture, business strategy, and knowledge management.

 He has been interviewed by Business Week, Knowledge Management magazine, MSNBC, and The Wall Street Journal. He has been an invited speaker at conferences such as KM World, KnowledgeNets, Intranets, Internet Librarian, COMDEX, Internet World, C|Net and Web Design, and for clients such as Compaq, Vanguard, and the Federal Reserve. Peter currently writes the Strange Connections column and is reportedly working on a book about polar bears. He teaches at both the University of Michigan and the University of Illinois.

ASIST Home Page

Association for Information Science and Technology
8555 16th Street, Suite 850, Silver Spring, Maryland 20910, USA
Tel. 301-495-0900, Fax: 301-495-0810 | E-mail:

Copyright 2001, Association for Information Science and Technology