The intent of this seminar is to provide you with an understanding of Internet information delivery and publishing technologies and how to select and use
those to effectively communicate with clients, customers, suppliers, prospects, special interest groups, etc. Key areas to be covered will include: Knowing your audience - most Internet users remain unable to use a
graphical WWW browser. Therefore, it is imperative that you know your audience before devoting all your resources to build a high-end, multimedia Web site; Knowing your purpose for presence -defining a
"purpose" for your presence is critical. How you build an Internet resource that provides interactive on-line help is much different from one which provides a directory to organizational resources and
services.
Presence without the hoopla - we'll visit organizations on the Net that have established a quality presence by using e-mail, telnet, ftp and gopher technologies to deliver effective content and
functionality to the majority of Internet users. These are the sites that keep users "coming back."
The World Wide Web
"really cool" graphic-intensive home pages. Using a PPP/SLIP
modem-based connection which is what most high-end/power users will have, we will access some of these sites and let you decide if the result was "worth the wait." We'll discuss the importance of
"frugal" use of graphics, general construction of Web pages and will visit some effective sites.
Build & Maintain
After you have decided to build a Web site, the next issue to deal with is: Do
you build and maintain in-house or out-source? The issues, ramifications and costs of each approach will be discussed.
From Print to HTML Pages
Creating good-looking and functional HTML documents requires
that the developer understand the implications of their choice of design. Just as the graphic designer of the paper brochure had to think about what information the recipient would initially see that would capture their
interest and cause them to at least browse the entire piece, the HTML designer must have a good understanding of the features and limitations of HTML to design an effective document.
We'll discuss some design
Do's and Don'ts, including: - use of graphics and "power" graphic options - scrolling and linking within documents - linking to complimentary sites - designing HTML when multiple people are involved
HTML Primer (basic)
You'll receive many tips, including how to capture graphics and resize them to "thumbnail" images, create hypertext links and incorporate mail to tags. We'll also discuss how CGI
scripting is used to create dynamic pages by adding data entry forms, etc.
Transacting Business: Is It Safe Yet?
We will visit sites that are conducting commerce over the Net and discuss the current state
of transacting business via credit card, e-cash, etc.
Course Materials
Participants will receive an in-depth workbook which includes -- most of the slides presented -- references to many of the
live demonstrations and --"helper" tools on diskette that you'll find useful in creating HTML documents. Format: PowerPointTM presentation with many live Internet demonstrations
Audience
Corporate Marketing, IS Management, Public Relations/Communications and anyone interested in and/or responsible for creating an effective presence on the Internet.
