Picture
yourself standing at the base of that metaphorical range, the Information Mountains, trailhead signs pointing this way and that: Taxonomy, Automatic Classification, Categorization, Content Management, Portal Management. The e-buzz
of e-biz has promised easy access to any destination along one or more of these trails, but which ones? The map in your hand seems to bear little relationship to the paths or the choices before you. Who made those signs?In general, it's been those venture-funded systems and their followers, the knowledge management people and the taxonomy people. And in their individual rushes to the high ground, they have passed ASIST by. Knowledge
management people are not using the outlines of knowledge that already exist. Taxonomy people think you need only a three-level, uncontrolled term list to manage a corporate intranet, and they generally ignore the available body of
knowledge that encompasses thesaurus construction. Metadata followers are unaware of the standards and corpus of information surrounding indexing protocols, including back-of-the-book, online and traditional library cataloging. The
bodies of literature are distinct with very little crossover. Librarians and information scientists are only beginning to be discovered by these groups. Frustrating? Yes. But if we want to get beyond that, we need to learn and
perhaps painfully, embrace the new lingo. More importantly, it is imperative for each group to become aware of the other's disciplines, standards and needs.
We failed to keep up. It would be interesting to try to
determine why and where we were left behind. The marketing hype of Silicon Valley, the advent of the Internet, the push of the dot com era and the entry of computational linguists and artificial intelligence to the realm of
information and library science have all played a role. But that is another article.
The current challenge is to understand, in your own terms, what automatic indexing systems really do and whether you can use them with your own
information collection. How should they be applied? What are the strengths and weaknesses? How do you know if they really work? How expensive will they be to implement? We'll respond to these questions later
on, but first, let's start with a few terms and definitions that are related to the indexing systems that you might hear or read about.
These definitions are patterned after the forthcoming revision of the British
National Standard for Thesauri, but do not exactly replicate that work. (Apologies to the formal definition creators; their list is more complete and excellent.)
Document
Any item, printed or otherwise, that is amenable to cataloging and indexing, sometimes known as the target text, even when the target is non-print.
Content Management System (or CMS) Typically, a
combination management and delivery application for handling creation, modification and removal of information resources from an organized repository; includes tools for publishing, format management, revision control,
indexing, search and retrieval.
Knowledge Domain A specially linked data-structuring paradigm based on a concept of separating structure and content; a discrete body of related concepts structured
hierarchically.
Categorization The process of indexing to the top levels of a hierarchical or taxonomic view of a thesaurus.
Classification
The grouping of like things and the separation of unlike things, and the arrangement of groups in a logical and helpful sequence.
Facet
A grouping of concepts of the same inherent type, e.g., activities, disciplines, people, natural objects, materials, places, times, etc.
Sub Facet
A group of sibling terms (and their narrower terms) within a facet having mutually exclusive values of some named characteristics.
Node A sub-facet indicator.
Indexing
The intellectual analysis of the subject matter of a document to identify the concepts represented in the document and the allocation of descriptors to allow these concepts to be retrieved.
Descriptor
A term used consistently when indexing to represent a given concept, preferably in the form of a noun or noun phrase, sometimes known as the preferred term, the keyword or index term. This may (or may
not) imply a "controlled vocabulary."
Keyword A synonym for descriptor or index term.
Metadata A definition or description of data, familiarly described as data about data.
Ontology A view of a domain hierarchy, the similarity of relationships and their interaction among concepts. An ontology does not define the vocabulary or the way in which it is to be assigned. It illustrates the
concepts and their relationships so that the user more easily understands its coverage. According to Stanford's Tom Gruber, "In the context of knowledge sharing
the term ontology
mean(s) a specification of a conceptualization.
That is, an ontology is a description (like a formal specification of a program) of the concepts and relationships that can exist for an agent or a community of agents."
Taxonomy Generally, the
hierarchical view of a set of controlled vocabulary terms. Classically, taxonomy (from Greek taxis meaning arrangement or division and nomos
meaning law) is the science of classification according to a pre-determined system, with the resulting catalog used to provide a conceptual framework for discussion, analysis or information retrieval. In Web portal design, taxonomies are often created to describe categories and subcategories of topics found on a website.
Thesaurus A controlled vocabulary wherein concepts are represented by descriptors, formally organized so that paradigmatic relationships between the concepts are made explicit, and the descriptors are
accompanied by lead-in entries. The purpose of a thesaurus is to guide both the indexer and the searcher to select the same descriptor or combination of descriptors to represent a given subject. A thesaurus usually allows both an
alphabetic and a hierarchical (taxonomic) view of its contents. ISO 2788 gives us two definitions for thesaurus: (1) "The vocabulary of a controlled indexing language, formally organized so that the a priori
relationships between concepts (for example as 'broader' and 'narrower') are made explicit" and (2) "A controlled set of terms selected from natural language and used to represent, in abstract form, the subjects of documents."
Are these old words with clearly defined meanings? No. They are old words dressed in new definitions and with new applications. They mean very different things to different groups. People using the same words
but with different understandings of their meanings have some very interesting conversations in which no real knowledge is transferred. Each party believes communication is taking place when, in actuality, they are discussing and
understanding different things. Recalling Abbott and Costello's Who's on First?
routine, a conversation of this type could be the basis for a great comedy routine (SIG/CON perhaps), if it weren't so frustrating and so important. We need a translator.
For example, consider the word index.
To a librarian, an index is a compilation of references grouped by topic, available in print or online. To a computer science person (that would be IT today), it would refer to the inverted index used to do quick look-ups in a
computer software program. To an online searcher, the word would refer to the index terms applied to the individual documents in a database that make it easy to retrieve by subject area. To a publisher, it means the access tool in
the back of the book listed by subject and sub-subject area with a page reference to the main book text. Who is right? All of them are correct within their own communities.
Returning to the degrees of application for these
systems and when to use one, we need to address each question separately.
What Systems Are There?
What are the differences among the systems for automatic classification, indexing and
categorization? The primary theories behind the systems are:
- Boolean rule base variations including keyword or matching rules
- Probability of application statistics (Bayesian statistics)
- Co-occurrence models
- Natural language systems
New dissertations will bring forth new theories that may or may not fit in this lumping.
How Should They Be Applied?
Application is achieved in two steps. First, the system is
trained in the specific subject or vertical area. In rule-based systems this is accomplished by (1) selecting the approved list of keywords to be used and, through matching and synonyms, building simple rules and (2) employing
phraseological, grammatical, syntactical, semantical, usage, proximity, location, capitalization and other algorithms based on the system for building complex rules. This means that, frequently, the rules are keyword-matched to
synonyms or to word combinations using Boolean statements in order to capture the appropriate indexing out of the target text.
In Bayesian engines the system first selects the approved list of keywords to be used for
training. The system is trained using the approved keywords against a set of documents, usually about 50 to 60 documents (records, stories). This creates scenarios for word occurrence based on the words in the training documents
and how often they occur in conjunction with the approved words for that item. Some systems use a combination of Boolean and Bayesian to achieve the final indexing results.
Natural language systems base their
application on the parts of speech and the nature of language usage. Language is used differently in different applications. Think of the word plasma. It has very different meanings in medicine and in physics, although the
word has the same spelling and pronunciation, not to mention etymology. Therefore, the contextual usage is what informs the application.
In all cases it is clear that a taxonomy or thesaurus or classification system
needs to be chosen before work can begin. The resulting keyword metadata sets depend on a strong word list to start with regardless of the name and format that may be given to that word list.
What Are the Strengths and Weaknesses?
The weaknesses of the systems compared to human indexing are the frequency of what are called false drops. That is, the keywords selected fit the computer model
but do not make sense in actual use. These terms are considered noise in the system and in application. Systems work to reduce the level of noise.
The measure of the accuracy of a system is based on
- Hits
exact matches to what a human indexer would have applied to the system
- Misses
the keywords a human would have selected that a computerized system did not
- Noise
keywords selected by the computer that a human would not have selected
The statistical ratios of Hits, Misses and Noise are the measure of how good the system is. The cut-off should be at 85% Hits out of a total of 100% accurate (against human) indexing. That means that Noise and Misses
need to be less than 15% combined.
A good system will provide an accuracy rate of 60% initially from a good foundation keyword list and 85% or better with training or rule building. This means that there is
still a margin of error expected and that the system needs and improves with human review.
Perceived economic or workflow impacts often render this method unacceptable, leading to the attempt to provide some form
of automated indexing. The mitigation of these results so human indexers are not needed is addressed in a couple of ways. On the one hand suppose that the keyword list is hierarchical (the taxonomy view) and goes to very deep
levels in some subject areas, maybe 13 levels to the hierarchy. A term can be analyzed and applied only to the final level and therefore its use is concise and plugged into a narrow application.
On the other hand, it
may also be "rolled up" to ever-broader terms until only the first three levels of the hierarchy are used. This second approach is preferred in the web-click environment, where popular thinking (and some mouse-behavior research)
indicates that users get bored at three clicks and will not go deeper into the hierarchy anyway.
These two options make it possible to use any of the three types of systems for very quick and fully automatic bucketing
or filtering of target data for general placement on the website or on an intranet. Achieving deeper indexing and precise application of keywords still requires human intervention, at least by review, in all systems. The decision
then becomes how precisely and deeply you will develop the indexing for the system application and the user group you have in mind.
How Do We Know If They Really Work?
You can talk with
people who have tried to implement these systems, but you might find that (1) many are understandably reluctant to admit failure of their chosen system and (2) many are cautiously quiet around issues of liability, because of
internal politics or for other reasons. You can review articles, white papers and analyst reports, but keep in mind that these may be biased toward the person or company who paid for the work. A better method is to contact users on
the vendor's customer list and speak to them without the vendor present. Another excellent method is to visit a couple of working implementations so that you can see them in action and ask questions about the system's pluses and
minuses.
The best method of all is to arrange for a paid pilot. In this situation you pay to have a small section of your taxonomy and text processed through the system. This permits you to analyze the quality and
quantity of real output against real and representative input.
How Expensive Will They Be to Implement?
We have looked at three types of systems. Each starts with a controlled vocabulary, which
could be a taxonomy or thesaurus, with or without accompanying authority files. Obviously you must already have, or be ready to acquire or build, one of these lists to start the process. You cannot measure the output if you don't
have a measure of quality. That measure should be the application of the selected keywords to the target text.
Once you have chosen the vocabulary, the road divides. In a rule base, or keyword, system the simple rules
are built automatically from the list for match and synonym rules, that is, "See XYZ, Use XYZ." The complex rules are partially programmatic and partially written by human editors/indexers. The building process averages 4 to 10
complex rules per hour. The process of deciding what rules should be built is based on running the simple rule base against the target text. If that text is a vetted set of records already indexed and reviewed to assure good
indexing statistics can be automatically calculated. With the Hit, Miss and Noise statistics in hand the rule builders use the statistics as a continual learning tool for further building and refinement of the complex rule base.
Generally 1020% of terms need a complex rule. If the taxonomy has 1000 keyword terms, then the simple rules are made programmatically and the complex rules 100 to 200 of them would be built in 10 to 50 hours. The result is a
rule base or knowledge extractor or concept extractor to run against target text.
Bayesian, inference, co-occurrence categorization systems depend on the gathering of training set documents. These are documents
collected for each node (keyword term) in the taxonomy that represents that term in the document. The usual number of documents to collect for training is 50. Some require more, some less. Collection of the documents for training
may take up to one hour or more per term to gather, to review as actually representing the term and to convert to the input format of the categorization system. Once all the training sets are collected, a huge systems processing
task set is run to find the logical connections between terms within a document and within a set of documents. This returns a probability of a set of terms being relevant to a particular keyword term. Then the term is assigned to
other similar documents based on the statistical likelihood that a particular term is the correct one (according to the system's findings on the training set). The result is a probability engine ready to run against a new set of
target text.
A natural language system trains the system based on the parts of speech and term usage and builds a domain for the specific area of knowledge to be covered. Generally, each term is analyzed via
seven methods:
- Morphological (term form number, tense, etc.)
- Lexical analysis (part of speech tagging)
- Syntactic (noun phrase identification, proper name boundaries)
- Numerical conceptual boundaries
- Phraseological (discourse analysis, text structure identification)
- Semantic analysis (proper name concept categorization, numeric concept categorization, semantic relation extraction)
- Pragmatic (common sense reasoning for the usage of the term, such as cause and effect relationships, i.e., nurse and nursing)
This is quite a lot of work,
