Bulletin
December 2005/January 2006
| SPECIAL SECTION |
| Paid Search as an
Information Seeking Paradigm Bernard J. Jansen Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace Kuan-Pin Chiang Sponsored Search: A Brief History Daniel C. Fain and Jan O. Pedersen The Power of Understanding: Switching Paradigms with Your Target Customer in Search Marketing Gord Hotchkiss Repeat Search Behavior: Implications for Advertisers Nico Brooks The Flip Side of Fear: Marketing to the Empowered Consumer Tim Armstrong Click Fraud Brendan Kitts, Benjamin LeBlanc, Ryan Meech and Parameshvyas Laxminarayan The Value Implications of the Practice of Paid Search Michael Zimmer |
| IA COLUMN |
| The End is Nigh Andrew Dillon What's New? Selected Abstracts from JASIS&T |
| DEPARTMENTS |
|
President's Page From the Editor's Desktop Irene L. Travis Inside ASIS&T |
What is the Bulletin?
Bulletin of the American Society for Information Science and Technology is a bi-monthly news magazine packed with developments and issues affecting the field, pragmatic management reports, opinion, and news of people and events in the information science community.
Past Issues
Past issues of the Bulletin can be viewed, in their entirety, at the Digital Library or here on our site.
You may also purchase past issues online.