Bulletin
December 2005/January 2006
SPECIAL SECTION |
Paid Search as an
Information Seeking Paradigm Bernard J. Jansen Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace Kuan-Pin Chiang Sponsored Search: A Brief History Daniel C. Fain and Jan O. Pedersen The Power of Understanding: Switching Paradigms with Your Target Customer in Search Marketing Gord Hotchkiss Repeat Search Behavior: Implications for Advertisers Nico Brooks The Flip Side of Fear: Marketing to the Empowered Consumer Tim Armstrong Click Fraud Brendan Kitts, Benjamin LeBlanc, Ryan Meech and Parameshvyas Laxminarayan The Value Implications of the Practice of Paid Search Michael Zimmer |
IA COLUMN |
The End is Nigh Andrew Dillon What's New? Selected Abstracts from JASIS&T |
DEPARTMENTS |
President's Page From the Editor's Desktop Irene L. Travis Inside ASIS&T |
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Bulletin of the American Society for Information Science and Technology is a bi-monthly news magazine packed with developments and issues affecting the field, pragmatic management reports, opinion, and news of people and events in the information science community.
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