ASIS&T - The Information Society for the Information Age

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Bulletin


December 2005/January 2006


SPECIAL SECTION
Paid Search as an Information Seeking Paradigm
Bernard J. Jansen

Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace
Kuan-Pin Chiang

Sponsored Search: A Brief History
Daniel C. Fain and Jan O. Pedersen

The Power of Understanding: Switching Paradigms with Your Target Customer in Search Marketing
Gord Hotchkiss

Repeat Search Behavior: Implications for Advertisers
Nico Brooks

The Flip Side of Fear: Marketing to the Empowered Consumer
Tim Armstrong

Click Fraud
Brendan Kitts, Benjamin LeBlanc, Ryan Meech and Parameshvyas Laxminarayan

The Value Implications of the Practice of Paid Search
Michael Zimmer

IA COLUMN
The End is Nigh
Andrew Dillon

What's New?
Selected Abstracts from JASIS&T

DEPARTMENTS
President's Page

From the Editor's Desktop
Irene L. Travis

Inside ASIS&T

What is the Bulletin?

Bulletin of the American Society for Information Science and Technology is a bi-monthly news magazine packed with developments and issues affecting the field, pragmatic management reports, opinion, and news of people and events in the information science community.


Past Issues

Past issues of the Bulletin can be viewed, in their entirety, at the Digital Library or here on our site.

You may also purchase past issues online.


Publication Information

Purpose & Scope
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About the editors

American Society for Information Science and Technology
8555 16th Street, Suite 850, Silver Spring, Maryland 20910, USA
Tel. 301-495-0900 / Fax: 301-495-0810 / E-mail: asis@asis.org
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