Bulletin, December/January 2006
From the Editor's Desktop
This issue is special in a number of ways.
First, sadly this is the last issue in which Andrew Dillon will appear as our
regular information architecture (IA) columnist. After five years and at least
20 memorable columns Andrew has decided to hand the task on, although we
certainly hope to hear more from him in the future. We are pleased that Stacy
Surla has agreed to become the Bulletin's
associate editor for IA. In this role she will find columnists and help put
together one IA special issue a year. Members who do not know Stacy personally
at least will know her through her work, as she is leading the effort to
redesign the ASIS&T website.
The
beginning of a new fiscal year also marks the beginning of the term of a new
ASIS&T president. We therefore welcome Michael Leach, who makes his debut as
a Bulletin columnist in this issue.
Michael is no stranger to Bulletin
readers, however, as he has also been an enthusiastic contributor on other
occasions. In fact, a number of ASIS&T presidents have written for the Bulletin
before they were elected. For those of you with aspirations, we would like
to suggest ourselves as a rung on the ladder to success. But seriously, folks,
we wish Michael the best of luck as he assumes his new responsibilities.
With
the new fiscal year also comes the Annual Meeting, which occurs too late for
coverage in this issue, but will be carried in February/March.
As
a third milestone, we are fortunate to have our first coverage of "paid
search" - the mechanisms by which pertinent advertising or other paid
results are displayed when we search on Google, Yahoo! or other sites. Such
displays are a part of our life on the Web and play a critical role in financing
the free search engines that have so rapidly become essential to us. We are very
grateful to Jim Jansen for volunteering to put together an eight-article special
section for us, which covers many of the different aspects and challenges of
paid search, from the ethical to the technical. I learned a great deal from
reading it, and I hope many of you will find it engrossing.
Finally,
we regret that we must postpone the second of Tom Lipinski's two-part article
on the recent U.S. Supreme Court Grokster
decision. Part II, which covers how entrepreneurs and others may avoid the
problems that brought down Grokster and Streamcast, will appear in
February/March 2006.
Articles in this Issue
Paid Search as an Information Seeking Paradigm
Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace
Sponsored Search: A Brief History
The Power of Understanding: Switching Paradigms with Your Target Customer in Search Marketing
Repeat Search Behavior: Implications for Advertisers
The Flip Side of Fear: Marketing to the Empowered Consumer
The Value Implications of the Practice of Paid Search
Selected Abstracts from JASIST
From the Editor's Desktop