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Going Viral

Retail Price: $16.99

by Karine Nahon and Jeff Hamsley

2014 ASIS&T Book of the Year Award Winner

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.

Paperback: 200 pages
Publisher: Polity; 1 edition (November 25, 2013)
ISBN-10: 0745671292
ISBN-13: 978-0745671291

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