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Why We Fail

Retail Price: $39.00

Why We Fail
Learning from Experience Design Failures
by Victor Lombardi

At a time when companies are urged to fail early and often, Victor uses multiple case studies to take a sober look at what causes failure in product development, and provides useful tools to help teams avoid failure. His careful and thoughtful analysis should be required reading for every product team."
óNeil Wehrle, Vice President of User Experience, betaworks

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

Why We Fail will help you:

Understand the key mistakes other teams have made so you don't repeat them
Turn unavoidable failures into building blocks to be successful
Create a team environment where failures are controlled and valuable

Published: July 30, 2013 Paperback: 248 pages, ISBN 1-933820-17-9 Digital: ISBN 1-933820-59-4

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